Vince Murdock came to the bike during a forced break from a professional fighting career, at a point when the question of who you are without the thing you do for a living did not have a good answer. Kit up, helmet on, glasses down, and none of that followed you onto the road. The bike gave back an identity that had gone missing.
What it did not give back was a community. The local scene turned out to be disconnected, and often unwelcoming. Gatekeeping, unchecked egos, and a high wall in front of anyone new enough to still be slow.
That was the gap. Not a product gap, a people gap. Enjoy was simply the most accurate word for why anyone is out there in the first place. It became the name so the reason would stay at the front, where it is hard to lose.
